– a kind of contextual advertising. Unlike search, thematic advertising appears above the issue, but in the pages of relevant sites. Ads are seen by visitors to sites connected to the advertising network of a particular contextual advertising service (Yandex.Direct, Google AdWords, etc.).
Advantages of thematic advertising
Low cost and clear budget management.
Exact targeting: Ads are already seen by people who are already interested in the subject. Advertisements of the vouchers sailing, appear on tourist sites, beauty salon services - on thematic portals dedicated to self-care, etc.
Convenient reporting system for all campaign’s costs and results.
Who needs themed advertising
Content ads can be shared with or separate from search advertising. If you are budget-constrained and target a narrow audience, you can only use thematic contexts.
This format allows you to conduct a long and inexpensive campaign: placement on sites is cheaper than high positions in the blocks of search contextual advertising.
It is best to use themed advertising as one of the tools to promote goods and services. It should be part of the overall strategy: then you can evaluate the effectiveness of different advertising channels and use only the most profitable ones.
Thematic advertising is a great way to present yourself to an audience, who is definitely interested in your services or products.
A well-established advertising campaign will help you promote your online resource and expand your online store's customer base.
If you doubt will you be able to properly set up and run a themed advertising campaign yourself - trust us.
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